Instagram Reels is the latest format of Instagram Stories that can be used to create and share 15-second video clips either with your followers or, if you have a public account, with the larger Instagram community via the Explore page.
And since video content is all the rage now, top brands are using Instagram Reels for business marketing by sharing short video content to convey their branding and advertising messages on the Explore page as well as with followers, to gain massive traction.